Monthly Archives: July 2014

GLTAAC case study: Market research and new website, help position Ohio manufacturer for growth

In 2011, Roger Peck, Director of Sales & Marketing at Ferriot, Inc., (Akron, OH), was looking at declining sales in the firm’s core business. Ferriot, a custom injection molder, had successfully entered into a joint venture with a new customer in a new market – but, as that business was growing, its traditional business was continuing to decline. Many of

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