Category Archives: Exports

GLTAAC case study: Market research leads to growth and exports for Indiana manufacturer

In May 2010, Ron Overton, Vice President of Sales & Marketing at Overton Industries, (Mooresville, IN), was confident that with some marketing push, he could jump-start top-line growth for his company. Looking back today, Overton says, “we were hit hard by the recession like everyone was. We weren’t in a crisis, but we were working hard to avoid one.” Via

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