Category Archives: Marketing

GLTAAC Case Study: Yoder Lumber’s success in the TAAF Program

YoderLumberHardwoodManufacturingProducts

Another GLTAAC client just completed the TAAF program. Yoder Lumber Company is a major sawmill and lumber reseller located in northeast Ohio. They used their $75,000 of program co-funding over three years (firms in the program have up to 5 years to use the funding). Here is a brief summary of their experiences and success with the program. About Yoder

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GLTAAC case study: Market research and new website, help position Ohio manufacturer for growth

In 2011, Roger Peck, Director of Sales & Marketing at Ferriot, Inc., (Akron, OH), was looking at declining sales in the firm’s core business. Ferriot, a custom injection molder, had successfully entered into a joint venture with a new customer in a new market – but, as that business was growing, its traditional business was continuing to decline. Many of

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Neither Imports nor Ashes Can Hold Back Champion Bus

champion1

In the past five years, Champion Bus has seen a brilliant turnaround, from being pummeled by imports, the great recession and a devastating fire, to emerging as one of the bus industry’s top performers and most respected brands. In 2009, the atmosphere at Champion Bus could be described as “tense”, with management in a “determined to survive” mode as a

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Job Shops Using MFG.com – Proceed With Caution and Savvy: GLTAAC relays experiences of small and medium-sized manufacturers

CNC-Machinist

The “bad” outweighs the “good”, it seems, when it comes to the on-line auction website, MFG.com, at least from the perspective of small and medium-sized manufacturers in the Midwest. At the Great Lakes Trade Adjustment Assistance Center (GLTAAC) we focus on these types of firms and we understand the skill and expertise that custom tool-builders and machinists offer. It seems

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