Category Archives: Success Stories

Neither Imports nor Ashes Can Hold Back Champion Bus

In the past five years, Champion Bus has seen a brilliant turnaround, from being pummeled by imports, the great recession and a devastating fire, to emerging as one of the bus industry’s top performers and most respected brands. In 2009, the atmosphere at Champion Bus could be described as “tense”, with management in a “determined to survive” mode as a

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GLTAAC case study: Market research leads to growth and exports for Indiana manufacturer

In May 2010, Ron Overton, Vice President of Sales & Marketing at Overton Industries, (Mooresville, IN), was confident that with some marketing push, he could jump-start top-line growth for his company. Looking back today, Overton says, “we were hit hard by the recession like everyone was. We weren’t in a crisis, but we were working hard to avoid one.” Via

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