New Product Development
(Specialty Glass Maker) - This company works closely with its customers to manufacture highly-engineered products for customized applications. Due to recent financial difficulties and changes in the market, however, it no longer had the time or contacts necessary in-house to develop new products. The firm needed a seasoned professional with technical sales, project management, and material science expertise, coupled with broad experience in the glass industry and market. It used the TAAF program to bring in just the right individual, on a project basis, to nurture new business. The fit was excellent, as the consultant identified and contacted target customers, developed relationships and secured new business, and then facilitated and oversaw the new product development.